This afternoon I got a call from a headhunter. An acquaintance of my mine had provided my information to this individual. Although I was glad that someone who didn’t even know me wanted me to work with them, I was slightly disturbed by the call.
This headhunter wanted me for a sales position and spent about 23 minutes explaining what the difference between account management, marketing, and sales. Wait- I think I am getting ahead of myself.
First the headhunter asked what I did at my current job. I explained my duties as an Assistant Account Manager which include taking care of customers. Then he asked what I was looking for in my career. I explained that I had a Bachelors in Marketing and felt that although I enjoy what I do now, I would be moving in that direction. He asked what I enjoyed about marketing. I replied that I enjoyed the creativity among many other aspects.
I’m not sure if I offended him or what. He then launched into a monologue of what sales meant in detail. He explained the differences in a Business Development, Account Management, and Sales Manager positions. He kept using the word traditional and seemed to have a fair amount of disgust for companies that advertised for a Sales Manager when the position didn’t actually manage any people.
He felt that traditional marketing had two different positions: branding or lead generation. I didn’t interrupt at this juncture because I felt that he didn’t understand how the world was evolving. Or was it me that didn’t understand how this traditional world worked.
The phone call really bothered me because this guy insisted that what I was currently doing was sales. Not account management but hard core sales. Over the last few years, I have resisted every effort to become a sales person. I think it’s because of the idea I have of a sales person. You know tacky suit, winking, and giving the thumbs up. Never mind that I work with several sales people who wear very fashionable clothes (Leah has great shoes!) and have never given me a thumbs up.
I like being creative and coming up with new ideas on how to reach potential customers. I like the lead generation aspect of marketing. I like the messaging and strategy part of communication. I like events such as new product launches and trade shows. I like researching competitors. I like packaging. This is MARKETING!!
I think what also bothered me is that this guy was attempting to define me, my company, and my work. What I forgot is that this guy is also a salesperson. He’s trying to sell a position and a company. Once people start blurring job descriptions, it makes his job really tough. Imagine if your sales channels started mixing around. It would make your job harder as a salesperson.
So define yourself. Don’t let others do it for you.